Cristal Ye

Cristal Ye is a seasoned marketing professional with extensive experience in diverse roles across prominent companies in the marketing and entertainment sectors. Currently serving as Senior Marketing Manager APAC at Feld Entertainment since August 2023, Cristal previously held positions including Brand Manager at Airwallex and Marketing Manager at Mars, where significant contributions included achieving a 2.2% net sales increase during the post-pandemic period. Prior experience also encompasses Regional Marketing Manager at Feld Entertainment, where collaboration with Disney and Marvel, as well as conflict management, were key responsibilities. Starting as a Marketing Trainee at Nestlé, Cristal successfully led product launches while managing substantial budgets. Academic credentials include Bachelor's degrees in Marketing and Business Economics from the University of New South Wales and Emory University.