Yahaira Chue

Yahaira Chue is a seasoned marketing professional with extensive experience spanning over two decades across various roles in reputable companies. Currently serving as Marketing Manager at Felipe Motta S.A. since May 2023, Chue previously held significant positions including Brand & Ecommerce Manager at Tzanetatos, where the development of the ecommerce channel for consumer brands was a primary focus. Past roles also include Marketing Manager at Universidad Interamericana de Panamá, where inbound marketing strategies were implemented to generate and convert leads, and DA Marketing & Communications Manager at Samsung Electronics, overseeing marketing activities across Central America and the Caribbean. Chue has demonstrated a strong track record in brand management, consumer marketing, and strategic sales growth while working with companies like Unilever, Nestlé, and LG Electronics. Chue holds a Bachelor of Science in Marketing Management from the University of the Ozarks.