Shreya Aggarwal

Shreya Aggarwal is the founder of Caftari, established in November 2023, focusing on well-being through neuroscientist-backed fragrances. Previously, Shreya served as an Associate Buyer for fragrances at THG, managing relationships with over 70 vendors and generating significant sales across Dermstore.com, Skinstore.com, and Lookfantastic.com. Experience at THG included utilizing marketing strategies to enhance brand visibility and collaborating with planning teams for product forecasting. Shreya's career also includes roles in the retail and marketing sectors, such as Omni Assistant Buyer at Macy's, Growth Marketing Associate at Accurics, and various internships in financial analysis and project coordination. Education was completed at Boston University.