FEMSA
Jose Benito Gerardo Gonzalez has over 15 years of experience in sales, real estate management, and leadership coaching. Currently serving as Encargado de inmobiliaria y renegociación at FEMSA, responsibilities include managing landlord relations, contract renewals, and property negotiations. Previously, in the role of Encargado de Expansion at FEMSA, focus was on market research, public relations, and expansion negotiations. Gonzalez also operates as a freelance leadership skills coach, developing tailored training plans for local businesses. Previous roles include teaching various marketing courses at Universidad Mundial, managing sales strategies at Interceramic, and serving as Chief Sales at Grupo Modelo, where significant market share growth and operational efficiency were achieved. Gonzalez holds a Diplomado in Sales Management from Universidad Iberoamericana and a Licenciatura in Marketing from Universidad Mundial.
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FEMSA
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FEMSA is a leading company that participates in the beverage industry through Coca-Cola FEMSA, the largest franchise bottler of Coca-Cola products in the world by volume; and in the beer industry, through its ownership of the second largest equity stake in Heineken, one of the world's leading brewers with operations in over 70 countries. In the retail industry it participates through FEMSA Comercio, comprising a Retail Division operating various small-format store chains including OXXO, a a Health Division, which includes all drugstores and related operations, and a Fuel Division, operating the OXXO GAS chain of retail service stations. Additionally, through its Strategic Businesses unit, it provides logistics, point-of-sale refrigeration solutions and plastics solutions to FEMSA's business units and third-party clients.