Kirsi Frilund-Holm is an accomplished marketing professional with extensive experience in brand development and digital marketing. Currently serving as the Marketing Manager for Fennia and Fennia Life within the Digital Business Unit and Customer Experience, Kirsi has been instrumental in developing a new marketing strategy. Previous roles include Marketing Manager at Fennia Life and Fennia Asset Management, where a focus on brand building and digital channels was paramount, and Marketing Planner at Pension Fennia and Laatukeskus Excellence Finland. In addition to professional experience, Kirsi holds an Executive MBA from the University of Jyväskylä and a Professional Diploma in Digital Marketing from the Institute of Data & Marketing. Further educational credentials include bachelor's degrees in Marketing and Communications as well as Business Administration, alongside specialized diplomas in Sports Marketing and business studies.