Aidan Wilday

Aidan Wilday currently serves as the Commercial Director and Interim Sales Director at Fentimans Ltd since June 2023. Previously, Aidan held the position of Sales Director at Mast-Jaegermeister UK Ltd from January 2014 to February 2023. Aidan's extensive experience includes various sales leadership roles at SABMiller from July 2005 to December 2013, focusing on sales strategies across multiple channels. Prior to this, Aidan was Sales Director at Husky Products and held various sales and marketing positions at InBev and Coca-Cola & Schweppes Beverages. Aidan's educational background includes a degree in Mechanical Engineering from Swansea University, earned from 1984 to 1987.