Valeria Pappalardo

Valeria Pappalardo is an experienced digital marketing professional currently serving as Digital Marketing Operations Manager at Ferrara since October 2022. Previously, Pappalardo held the role of Digital & Media Manager at Beiersdorf from April 2017 to March 2022, where responsibilities included managing digital strategy, media investments, and content coordination for brands such as NIVEA and Labello. As a Marketing Operations & Advertising Specialist at Rinascente from June 2013 to April 2017, Pappalardo collaborated with various departments to execute comprehensive marketing campaigns. Pappalardo's career also includes experience as a Content & Community Manager and Account Executive at McCann, as well as a brief role in the press office at POPAI Italia. Pappalardo holds a Bachelor's degree in Public Relations and Advertising from IULM University.