Charles Guilbeau

Charles Guilbeau is an accomplished marketing executive with extensive experience in consumer insights and brand strategy, currently serving as Vice President of Consumer and Shopper Understanding at Ferrero since September 2016. Previously, Charles held the position of Vice President of Consumer Strategy and Insights at Anheuser-Busch InBev and Senior Director of Marketing and Consumer Research at Altria Group. Additional roles include Director of the Business Strategy Practice at Zyman Group and various managerial positions at The Coca-Cola Company, where notable achievements include strategic brand leadership for Fanta and Sprite, resulting in significant market share growth. Charles holds a Master’s degree in Marketing Research and a Bachelor of Business Administration, cum laude, in Marketing from The University of Georgia.