Charlotte Maeyaert

Charlotte Maeyaert is an experienced marketing professional with a robust background in brand management and trade marketing within the food industry. At Ferrero since July 2012, Charlotte has held various leadership positions, including Director of Trade Marketing for Nutella and Tic Tac, overseeing strategic promotional activities and packaging design, as well as market analysis. Prior to Ferrero, Charlotte engaged in consultancy projects with Edenred and Amplitude Branding, focusing on market needs and business strategies. Earlier experience includes roles as an Events Assistant with CBS and VRT, supporting client relations and event promotions. Charlotte holds a Master's degree in European Business from ESCP Business School and a Master's in Law from KU Leuven.