Joanna Periversoff

Joanna Periversoff is a seasoned marketing professional with extensive experience in various leadership roles, primarily in the consumer goods industry. Currently serving as Customer Business Manager for eComm and Drug Accounts at Ferrero since September 2014, Joanna has also held multiple positions at the company, including Brand Manager and Assistant Brand Manager for Nutella. Prior to Ferrero, Joanna gained valuable experience at Maple Leaf Foods Inc as an Assistant Marketing Manager and Category Insights Advisor, where contributions included developing category reviews and performance tracking. Early career experiences include a marketing internship at PepsiCo Canada, where Joanna developed a marketing plan for Smartfood Popcorn, and participation in Canada's Next Top Ad Exec competition, securing second place among 170 applicants. Educational credentials include a Master of Business Administration from McMaster University and an exchange program at Euromed Management.