Pietro Serra is a seasoned professional in the licensing and business development sectors, currently serving as the Global Licensing Manager at Ferrero since June 2022. Prior experience includes roles as a Consultant from January 2019 to December 2022, and as a New Business Development Manager at Star Chestnut from April 2017 to January 2019. Pietro also held significant positions at Viacom as Director Hardlines from November 2013 to December 2016, and at Giochi Preziosi as a Licensing Specialist from July 2010 to October 2013, as well as New Business Development Manager and Senior Brand Manager at Giochi Preziosi Spa from January 2005 to June 2010.
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