Minna Pettersson is an experienced professional with a diverse background in brand management, marketing, and operations across various industries. Currently serving as the Executive Director for Fespa Finland since 2013, Minna has previously held roles such as Fan Merchandise Manager at Jokerit Hockey Club from 2014 to 2019 and Brand Manager at Edrington, where strategic marketing initiatives were implemented for the Finnish market. Additional experience includes serving as a Cluster Coordinator for Nordic and Eastern Europe at Maxxium Nordic, where communication and administrative duties were managed, as well as a sales and marketing role at Oy Norex Spirits Ab. Minna holds a Bachelor of Business Administration from Omnia Vocational College and is currently pursuing artisan carpenter and woodworking degrees at Omnia, Espoon seudun koulutuskuntayhtymä.