Fernando Barbabosa de la Fuente

Fernando Barbabosa de la Fuente has extensive experience in digital marketing and media roles. Fernando currently serves as the Digital Marketing Director at Fibra Uno (FUNO), where they focus on building and launching an e-commerce marketplace called Omnity.mx. Prior to this, they worked as the Coms Strategic Director for Diageo at PHD Media Mexico, where they developed media strategies and budgets for brands like Buchanan's, Don Julio, and Bailey's. Fernando also led collaboration between creative and PR agencies.

Before that, Fernando served as the CX Client Success (Operation Director) at Findasense, overseeing the operation of the Connection Center of Grupo Bimbo. Fernando was responsible for delivering an Omnichannel Client Service Attention Experience for clients and sales consumers.

Fernando also held the role of Sub Director of Digital Marketing at Alsea, where they managed the relationship with digital agencies and created digital communication strategies for 10 brands.

Prior to that, they worked as the Director of Digital Strategy at Havas Media and as the Digital Marketing Services Director at Grey Group. Fernando has experience in creating action plans, finding business opportunities, and giving conferences related to social media marketing and client management.

Fernando began their career at Mu Comunicación Creativa as a Project Manager, where they focused on production and development of electronic communication pieces. Fernando achieved significant results in increasing the income of clients such as Jones Lang LaSalle.

Overall, Fernando Barbabosa de la Fuente has demonstrated expertise in digital marketing, media strategy, and client management throughout their varied work experience.

Fernando Barbabosa de la Fuente attended the Universidad Tecnológica de México but did not obtain a degree. Additionally, they obtained a certification in Mentalidad Emprendedora from the Tecnológico de Monterrey in 2020.