Catarina Rocha

Catarina Rocha serves as the Head of On-demand Insurance Ecosystem at CfT | Just in Case by Fidelidade, with a strong background in transformation architecture and strategic management. Catarina has been involved in various significant leadership roles, including Team Leader and Senior PMO at CfT, focusing on business transformation and efficiency enhancement. An invited lecturer at the University of Lisbon, Catarina shares knowledge in project management for graduate students. Prior experience includes strategic roles at pro(u)d and NoWHEY, as well as impactful marketing positions at The HEINEKEN Company and Unilever, where Catarina drove brand growth and innovative strategies. Educational achievements include advanced studies in sustainability and multiple master's degrees, complemented by executive training in digital transformation. Currently, Catarina is a PhD candidate at the University of Lisbon, focusing on sustainability sciences.