Guillaume Marchal

Guillaume Marchal is an experienced professional in digital marketing and account management, currently serving as Directeur de comptes at FidelitiX since January 2024. In addition to this role, Marchal has been a Chargé de cours at HEC Montréal since May 2022 and the Chief Operating Officer at Coeur d'Artichaut since June 2019, where involvement includes overseeing marketing strategy and digital initiatives. Previous positions include Enseignant marketing numérique at Université Concordia, Directeur Catalyst Montreal at GroupM, and Digital Business Strategist at iProspect Canada. Marchal has a robust educational background with a Master's in Communication from ESC Clermont Business School and a Deug in Law from the University of Strasbourg.