Valerie A.

Valerie A. has extensive experience in performance marketing and customer experience, currently serving as Vice President of Performance Marketing & CX at Fidelity Life since April 2016. In this role, Valerie A. drives customer acquisition effectiveness and enhances user-centric experiences across the customer lifecycle. Previous positions include AVP roles in Performance Marketing & CX and Marketing & Partnerships at Fidelity Life, where responsibilities included managing a lead acquisition platform and evolving marketing technology stacks. Additionally, Valerie A. held significant positions at eFinancial, AccuQuote, AIG, Chase, and Zurich North America, focusing on growth strategies, lead generation, and creative marketing initiatives. Valerie A. earned a BS in Finance from Illinois State University and has received accolades such as the 2020 Fidelity Life Executive Choice award.