Amy Shanahan

Amy Shanahan is a seasoned marketing professional with extensive experience in consumer strategy and brand management. Currently serving as the Director of Consumer Strategy & Segment Marketing at Fidelity Investments since July 2022, Amy previously held various roles at Helen of Troy from 2012 to 2022, including Associate Marketing Director and Brand Manager for PUR Water Filtration. Prior experience includes positions as Marketing Manager at Medtronic (2010-2012), Channel Marketing Manager and Marketing Project Manager at Bose Corporation (2005-2009), and Product Marketing Consultant at Polaroid (2004-2005). Amy began a career in marketing as an Account Manager at Arnold Worldwide from 2000 to 2004. Academic credentials include an MSIAM in Marketing from Bentley University and a BS in Business Administration from Framingham State University.