Lucas H. Pedreira

Lucas H. Pedreira currently serves as the Head of Marketing, Branding, and Trade Marketing at Sistema FIERGS since December 2012, leading a team of eight and reporting to three directors. Expertise encompasses online and offline marketing strategies that led to a 60% increase in social media engagement. Previous roles include Senior Specialist in Branding and Trade Marketing, where Lucas managed event coordination and enhanced brand equity through integrated strategies, and Senior Analyst in Branding and Communication, focusing on customer experience and branding consistency. Earlier experience includes serving as an Advisor for Institutional Relations at the Gabinete de Captação de Recursos e Investimentos from 2007 to 2011. Educational background includes a Bachelor's degree in Business Administration with a focus on Marketing from ESPM and postgraduates in Service and Interaction Design and an MBA in Creative Markets from Unisinos.