SL

Scott Leightman

Vice President of Communications at Fiesta Bowl

Scott Leightman has extensive experience in the field of communications, having worked in various roles over the years. Scott started their career as the Director of Sports Information at Bloomsburg University, where they coordinated media relations for their 18-sport program. Scott then moved on to La Salle University, where they served as the Director of Athletic Communications and was responsible for all communications and media relations strategy for the 21-sport athletic department.

Leightman then joined the Phoenix Suns as the Director of Basketball Communications. In this role, they developed contacts and relationships with local and national media representatives and was responsible for producing and disseminating all press information for the team. Scott also fielded media inquiries and promoted story ideas to the media.

After their time with the Suns, Leightman became the Vice President of Public Relations for the Charlotte Bobcats, where they played a key role in the start-up of the expansion NBA franchise. Scott oversaw communications for the franchise and developed proactive publicity/marketing campaigns to enhance the organization's brand and reputation.

Leightman then transitioned to TaylorMade-adidas Golf, where they served as the Director of Public Relations. In this position, they were responsible for all public relations functions for the $1.2 billion global golf equipment company. Scott implemented a proactive and strategic approach, which doubled the organization's media impressions.

Following their tenure at TaylorMade-adidas Golf, Leightman joined Redflex Traffic Systems as the Director of Communications/Public Information. Scott was responsible for communications for current and prospective customers, managing public education, program launches, media relations, and message positioning. Scott also developed and executed effective outreach programs and created assets such as a television documentary and public outreach kit.

Leightman then moved on to Buffalo Communications, where they served as the Public Relations Director. In this role, they oversaw the hard goods category within the company's golf and lifestyle products group. Scott'sresponsibilities included developing and executing strategic media outreach initiatives to increase brand awareness and sales for clients.

Scott'smost recent role is as the Vice President of Communications for the Fiesta Bowl. Although no specific details are provided, they likely oversees the communications efforts for the organization.

Overall, Scott Leightman has shown extensive experience in the field of communications, working with various sports organizations, golf companies, and traffic systems.

Scott Leightman attended Morristown Beard School from 1984 to 1988. Following that, they went on to study at Ithaca College from 1988 to 1992. The degree and field of study for both educational experiences are not provided.

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