Elizabeth Walsh (Hack)

Sales Director - Heartland at FIFCO USA

Elizabeth (Hack) Walsh has a diverse work experience in the beverage industry. Elizabeth has held various roles in companies such as FIFCO USA, Euclid Beverage Ltd., Grant Importing & Distribution, Heineken USA, Chicago Beverage Systems, and Treacy Marketing Group.

Some of their notable roles include Sales Director - Heartland at FIFCO USA, where they managed multiple states, distributors, and team members to achieve key sales objectives. At Euclid Beverage Ltd., they served as the Craft & Import Brand Manager, responsible for sales and marketing of over 35 craft breweries in the distribution territory.

Elizabeth also worked as an On-Premise Sales Manager at Grant Importing, where they cultivated account relationships to maximize sales and achieve company and supplier objectives. Elizabeth held the position of On-Premise Retail Sales Manager at Heineken USA, executing promotions and initiatives to build brand development and increase revenue.

In their early career, Elizabeth worked at Chicago Beverage Systems as the Heineken Brand Manager, where they increased brand value and directed the execution of the annual business plan. Elizabeth also served as a Special Events Coordinator, organizing and executing various events and achieving record-setting sales goals.

Before entering the beverage industry, Elizabeth worked as an Account Administrator at Treacy Marketing Group.

Overall, Elizabeth (Hack) Walsh has a strong background in sales, marketing, and brand management in the beverage industry, with experience in managing teams, developing relationships, and achieving sales objectives.

Elizabeth (Hack) Walsh has a solid education background with a Master of Arts (MA) degree in Advertising & Public Relations from DePaul University, which they obtained from 2004 to 2006. Prior to that, they completed their Bachelor of Arts (B.A.) degree in Communications at the University of Dayton, graduating in the year 2004. Elizabeth also attended Mother McAuley Liberal Arts High School, though the specific years of their enrollment are unknown.

In addition to their formal education, Elizabeth has acquired various certifications throughout their career. In 2014, they earned the title of Certified Cicerone from the Cicerone® Certification Program. In 2020, Elizabeth obtained a Lean Six Sigma White Belt Certification from Six Sigma, indicating their proficiency in process improvement methodologies. Most recently, in 2022, they were recognized as the Midwest Region Market Sales Manager of the Year by FIFCO USA.

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