Verónica Vargas Solano

Verónica Vargas Solano is an experienced professional in data analytics and sales, currently serving as Regional Sales Manager for the Traditional Channel at FIFCO since June 2018. In this role, Verónica leads and develops the analytical agenda for the Retail business and has created and developed an analytical team. Prior positions at FIFCO include Commercial Excellence Manager, Head of Data and Analytics, Data Scientist, and Data Analyst for the Wines and Spirits category. Before joining FIFCO, Verónica was a Data Analyst at BAC Credomatic from February 2017 to May 2018, focusing on compliance-related analytical models for Costa Rica. Verónica holds a Bachelor's degree in Statistics from Universidad de Costa Rica and is pursuing a Master's degree in Innovation at Universidad San Marcos, expected to be completed in August 2025.