Fil Foods
Ziyaad Massoud is a co-founder at Fil Foods, with experience in various roles at Danone from October 2016 to January 2023, including Global D2D Digital PMO and Global Traceability Support Manager. Ziyaad is currently pursuing a Master of Science in International Hospitality Business at the Glion Institute of Higher Education, where recognition includes winning the "Leadership Prize for Master's Students" and serving as Senior Ambassador in London. Ziyaad holds a Bachelor's Degree in Manufacturing and Mechanical Engineering from the University of Warwick, completed in 2016.
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Fil Foods
🌶 Welcome to Fil! Our journey begins with the Arabic word 'filfil,' meaning 'pepper,' reflecting the heart of our company. Since our inception, we have brought the rich flavours of Palestinian culture to your table through our authentic and addictive shatta. Shatta is a delicious and versatile Palestinian chilli-based condiment that is a staple in most if not all, Palestinian households. It is unique in its heritage and ritual as an integral part of the daily culinary experience, with a recipe typically passed down through generations. As three Palestinian co-founders, our story is no different. Each of us grew up with salt, pepper, and shatta on the kitchen table. What distinguishes us is not only the mouth-watering flavour of our shatta but also the adaptation of shatta to a global context while remaining true to the cultural journey it represents. We are thrilled to bring a spoonful of our heritage to your table and introduce you to the rich culinary tapestry of our homeland. Join us on this flavourful journey as we bring Palestinian traditions to a global audience. Discover our products, participate in our traditions, and Get Your Fil 🌶