Gustavo Birenbaum

Gustavo Birenbaum is a seasoned professional with extensive experience in merchandising, marketing, and digital media analysis. Currently serving as a Merchandising Coordinator for FILA, Gustavo develops and implements the performance footwear strategy, overseeing product launch processes and internal briefings. As a partner and consultant at BIRENBAUM ASSOCIADOS, Gustavo specializes in digital marketing and online sales integration, while managing an e-commerce platform. Previous roles include Marketing Administrator at Minibossa, where responsibilities encompassed inventory control and financial reporting, and Marketplace Coordinator at Lana Trends. Gustavo also has a background in security operations with the United States Tennis Association during major events like the US Open. Academic credentials include an MBA in Sports Management from Lynn University and a Bachelor's degree in Business Administration from Pontifícia Universidade Católica de São Paulo.