McKinley Muir Hyden

McKinley Muir Hyden is an experienced data strategy professional currently serving as the Director of Data Value & Strategy at Financial Times since September 2013, with a diverse history of roles that include Director of Analytics Business Impact and interim Head of Insights. Prior experience at L'Oréal Paris UK as a Social Media Strategy Summer Associate involved managing content for multiple platforms and conducting strategic analyses, leading to impactful recommendations and measurable increases in social media performance. Previous roles also include Lead Research Analyst at FC Business Intelligence Ltd. and Advertising Sales Executive at Rhinegold Publishing Ltd., where significant sales targets were exceeded. McKinley holds a Master of Science in Management from The London School of Economics and Political Science and a Bachelor of Arts in English from the University of St Andrews.