Riccardo Grazzini

Riccardo Grazzini has extensive experience in data and marketing analytics, currently serving as the Head of Data for Business at Findomestic Banca since April 2010. In this role, Riccardo leads a Center of Expertise focused on Marketing Analytics, Campaign Management, and Web Analytics. Prior to this position, Riccardo held multiple leadership roles at Findomestic Banca, including Head of Marketing Analytics, Campaign Management and Digital Performance, Head of CRM and Digital, Head of Piloting Functional Analysis, and Head of Marketing Intelligence. Riccardo's career in the banking sector began at Findomestic Banca SpA from 2000 to 2010, where responsibilities included managing scores and expert systems. Riccardo is an alumnus of Università degli Studi di Firenze.