Gust de Backer

Gust de Backer is an experienced professional in digital marketing and business innovation, currently serving as the Head of Business Innovation at Fingerspitz since August 2021, where responsibilities include enhancing client growth through advanced automation and artificial intelligence. Prior engagements at Fingerspitz included roles as Head of Organic Growth and Growth Marketer, focusing on knowledge growth and strategic advice in organic growth channels. In addition to ongoing freelance consultancy, Gust's career includes entrepreneurial ventures such as owning nextFlavour and FirstChoiceWebdesign, and a graduation internship at ISAAC, contributing to a Micropayments SaaS Platform model. Gust holds a Master's degree in Business Administration from FOM University of Applied Sciences for Economics and Management and a Bachelor's degree in Software Engineering from Fontys University of Applied Sciences, complemented by a Minor in Entrepreneurship.