Simon Large currently serves as the Chief Customer Officer and Non-Executive Director at Finnair, where responsibilities include navigating challenges in the competitive airline industry. Previously, Simon held roles as a Board Director at NEON Leaders, a Business Consultant at UncommonCX, and a McKinsey advisor. Significant experience at Cathay Pacific Airways included directorial roles overseeing customer experience, cargo operations, and marketing strategies, with notable achievements in crisis management and partnership development. Simon's career began at Swire as Commercial Director of Finlays. Educational credentials include an Executive Program from Stanford University, a degree in History from the University of Bristol, and attendance at Cheltenham College.