Rafi Segev

Rafi Segev has a diverse work experience in the field of product management and business analysis. Rafi most recently worked at Finonex as a Payment Product Manager since July 2021. Prior to that, they served as a Senior Product Manager at Verifone, specializing in B2B and B2C payment solutions starting from December 2017.

Before joining Verifone, Rafi worked at SalesTech as a Product Manager from July 2015 to 2017. In this role, they successfully represented the business needs of Payments, Risk, and Compliance for an international online Trading system. Rafi collaborated with stakeholders and domain experts to establish a product roadmap that generated over 2x expected product revenue. Rafi also demonstrated their ability to prevent fraud and risk customers from performing financial actions in the application, resulting in savings of over $1,000,000 from penalties and refunds. Rafi played a key role in defining the needs for AML, KYC, and online fraud solutions, establishing flexible payment integration services, and supporting business contracts with new providers.

Prior to SalesTech, Rafi worked at NCR Retail as a Senior Business Analyst from March 2012 to December 2014. Rafi represented the largest retail companies across NCR/Retalix professional teams, handling end-to-end product lifecycle and managing customer requirements in multiple business arenas such as retail, reporting, finance, tax, marketing, and campaigns. Rafi excelled in leading discovery meetings with customers and internal teams, managing conflicts, and negotiating perceptions gaps. Rafi's expertise in Agile/Scrum methodology was evident in their ability to write user stories, epics, wireframes, and business process diagrams to develop unique requirements tailored for retailers.

Before NCR Retail, Rafi worked at TradeNetworks as a Product Manager from 2008 to 2012. In this role, they served as the inbound and outbound product manager for an international online web trading system. Rafi successfully expanded payment means used by customers in the application by integrating trading, CRM, and billing modules with third-party payment providers. Rafi also played a key role in analyzing market and customer needs, explaining business functionality to R&D teams, managing diverse product environments, and leading UI design efforts.

Rafi began their career at Maxbill as a Senior System Analyst from 2005 to 2008.

Overall, Rafi's work experience showcases their strong skills in product management, business analysis, stakeholder collaboration, requirements definition, risk management, and Agile methodology.

Rafi Segev's education history includes a Bachelor of Science degree in Industrial Engineering from the University of New Haven. In addition, they attended Ness Technologies College to obtain a degree in Implementor for SAP R/ MM Module. Rafi also acquired basic knowledge of all the modules in Sap Business One. Rafi further pursued training at the John Brice Training Center to become an Oracle Application Logistics Implementer. Furthermore, they have obtained a certificate in Analytics Mastery Courses from Mixpanel in January 2021.