Benjamin Soberano

Benjamin Soberano has extensive experience in leadership roles within the commercial sector, currently serving as the Commercial Director at Firefly Electric & Lighting Corporation since September 2016. Prior to this, Soberano was the Vice President at JS Unitrade (EQ Diapers) from August 2013 to August 2016, overseeing Sales and Trade Marketing operations with an annual turnover of $180 million. Soberano also held the position of Business Unit Director for Medical Nutrition at Abbott Labs from October 2009 to July 2013, managing a $70 million business unit. Earlier career highlights include serving as Country Manager for South Asia at Mead Johnson Nutrition and as Unit Manager at Procter & Gamble. Soberano obtained a Bachelor of Science degree in Psychology from Ateneo de Manila University.

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