Hunter Morris

FirePower Capital advises and invests in Canada’s entrepreneurs, helping them complete mission-critical transactions, such as acquiring a competitor, selling to a strategic buyer, or financing their growth with our own or our partners’ capital. We started FirePower Capital with a single thought in mind: give lower mid-market companies access tothe same level of sophisticated transactional advice that is only available to larger companies; reason is, investment banks in Canada do not “scale down” from headline-grabbing deals.As a team we have created a next-generation investment bank specifically for lower mid-market companies. Since 2012, we have brought together a diverse and dynamic team of deal-makers, marketers, entrepreneurs, engineers, and developers to execute on the vision.We have challenged the ways investment banks traditionally do deals: for example, we have created a cross-functional team in which experts fulfill a specific component of each deal; we have written new software that has allowed us to advance multiple deals simultaneously without sacrificing attention to detail; we have built new, active networks that connect Canadian businesses with relevant buyers, investors, and lenders worldwide.We are determined to win in the lower mid-market, where no-one thinks it is feasible to grow a successful investment bank. Our people will continue to disrupt the ways deals get done in Canada with their results-driven attitude, entrepreneurial spirit, and confidence to say “we can do this better”.