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Becki Last

Chief Programmatic Officer at First Book

Becki Last has a diverse work experience spanning over two decades. Becki is currently serving as the Chief Programmatic Officer at First Book since January 2021. Prior to this position, they held various leadership roles at First Book, including Executive Vice President, Network Engagement from July 2019 to January 2021, Senior Vice President, Network Engagement from January 2015 to July 2019, and Vice President, Network Engagement from June 2011 to January 2015.

Before joining First Book, Becki worked at Time Warner Cable as the Director of Marketing Strategy from July 2008 to June 2011. Becki also worked at USA TODAY as the Director of Integrated Product Marketing from March 2007 to July 2008, and at USATODAY.com as the Senior Manager of Marketing from December 2005 to March 2007.

In addition, they had roles at Sprint Nextel, including Marketing Manager for High Value Individuals from January 2005 to December 2005, Marketing Manager for Strategic Marketing Services from July 2003 to January 2005, and Marketing Manager for PTT from January 2003 to October 2003.

Becki started their career at MCI WORLDCOM as a Senior Staff Specialist II from June 2001 to September 2002. Becki also worked as a Strategic Planner at Books-for-cooks.com from June 2000 to December 2000 and at Eisner Communications as a Strategic Planner/Account Planner from August 1997 to August 1999. Overall, Becki Last has gained extensive experience in marketing, strategic planning, and leadership roles throughout their career.

Becki Last completed their Bachelor's degree in Psychology and Journalism at Brandeis University from 1993 to 1997. Subsequently, they pursued an MBA in Marketing at the University of Maryland - Robert H. Smith School of Business from 1999 to 2001.

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Timeline

  • Chief Programmatic Officer

    January, 2021 - present

  • Executive Vice President Network Engagement

    July, 2019

  • Senior Vice President Network Engagement

    January, 2015

  • Vice President Network Engagement

    June, 2011