Jacklyn Jacobson

Jacklyn Jacobson is a seasoned marketing professional with extensive experience in brand strategy and marketing management across various industries. Currently serving as Sr. Brand Marketing Strategist and Vice President at First Citizens Bank, Jacklyn has a proven track record of driving significant financial results, including generating over $20 million annually through successful multi-touch marketing campaigns at CIT. Prior roles include impactful positions at Direct Capital Corporation as Marketing Manager, where Jacklyn spearheaded a marketing strategy that resulted in a 30% growth in franchise segment business, and at SIG SAUER as Global Events Manager, overseeing a globally recognized event schedule that contributed over $25 million in sales annually. Jacklyn holds an MBA from the Isenberg School of Management at UMass Amherst and a B.B.A. in Marketing from Endicott College, along with a certification in Trade Show Marketing from Northern Illinois University.