Tara Melton

Tara Melton is an experienced eCommerce leader currently serving as Head of Ecommerce at First Day since September 2025. Prior roles include Senior Director of eCommerce at Made In and Director of eCommerce at Outdoor Voices, where responsibilities encompassed digital product design, site operations, analytics, and customer insights. Notable positions also include Senior Product Manager at Tory Burch, focused on website product analytics and optimization, and Senior Strategy Consultant at Qubit, managing key fashion retail accounts. Earlier experience includes roles at Deloitte Consulting and Merrill Lynch, specializing in technology consulting and market analysis. Tara holds a Bachelor of Business Administration in Finance from Texas A&M University.