Velda Morales has extensive experience in asset management and valuations, currently serving as an Asset Manager at First Financial Equipment Leasing since June 2022, where responsibilities include assessing portfolio and asset risk, forecasting residual values, and managing off-lease transactions. Prior to this role, Velda held the position of AVP of Asset Valuations at CIT from October 2006 to June 2022, specializing in residual valuation for various lease transactions across multiple industries. Velda's career also includes a significant tenure as a Senior Remarketing Specialist at Bombardier Capital, where expertise in remarketing and recovery strategies was developed. Velda holds a degree from Universidad de Puerto Rico, completed between 1987 and 1990.
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First Financial Equipment Leasing - JA Mitsui Leasing Group
First Financial Equipment Leasing understands the challenges of acquiring critical technology and software solutions at a manageable cost while remaining adaptable as your technology needs grow. When budgets are under unprecedented pressure and facing competing demands for capital, leasing equipment is a sound, fiscally responsible alternative to buying. During the equipment acquisition process, we will work closely with you to develop tailored leasing structures that match your financial needs with your technical requirements. We will consult with you about equipment lifecycles, market pricing evaluations, and industry best practices and share ideas on maximizing your productivity and financial efficiency. Leveraging all the available options, we can tailor a cost-effective solution that works harder and smarter to promote the profitability and competitiveness of your business. ABOUT FIRST FINANCIAL EQUIPMENT LEASING For over 20 years, we have provided financing solutions designed to conserve capital and offer affordable access to often expensive yet increasingly critical, advanced technologies and equipment. • Privately held lender specializing in the acquisition of Construction & Heavy Equipment, Healthcare, IT Solutions and Services, Material Handling & Automation, and Renewable Energy & Solar. • Part of a global network and the JA Mitsui Leasing family of companies. JA Mitsui is a joint venture of Mitsui & Co. (2022 revenue $96B) and Norinchukin Bank (2022 assets totaling $1.05 Trillion). • Well-equipped to finance projects from $250K to over $50MM.