Iliana Williams

Iliana Williams is the current Chief Marketing Officer at First Franchise Capital Corporation. Iliana has over 20 years of experience in marketing and has held various leadership roles at some of the world's largest companies.

Williams started their career at Procter & Gamble where they spent 11 years in brand and marketing management positions. Iliana then moved to GE Capital, where they spent 5 years as a senior marketing manager.

In 2009, Williams was recruited by MasterCard to launch and build their brand. Iliana spent 4 years as Vice President of Marketing Communications, overseeing the global marketing budget and leading the marketing team.

In 2013, Williams joined First Financial Bank as Chief Revenue Officer. During their 3 years there, they also served as Chief Marketing Officer.

Williams is an expert in omni-channel marketing and has a proven track record of driving brand awareness, product adoption, and profitable growth.

Iliana Williams has a Master of Business Administration from the University of Connecticut and a Bachelor's of Science in Electrical Engineering from the University of Bridgeport.