Pete Lillie

Pete Lillie is an experienced professional currently serving as the Onboarding & Risk Lead at First Response Finance since February 2014, where responsibilities include managing onboarding, dealer debt, and dealer risk to ensure compliance with internal and FCA standards. In the role of Internal Dealer Manager, Pete Lillie oversees territory management in the Midlands, conducts outbound calls for lead development, manages risk assessment, and implements training for staff on systems and compliance. Prior to First Response Finance, Pete Lillie held various business development management positions at Varg Eyewear, Spear Creatives, and Cosmos Europe, alongside experiencing managerial roles at Brothers Corp Ltd ta G-star and INTER CITY WATCH GROUP. Educational qualifications include a Bachelor of Arts degree in Marketing & Communication from Nottingham Trent University.