Carol Crawford

Chief Marketing Officer at FirstClose

Carol Crawford has extensive experience in marketing and leadership roles. In their current position as Chief Marketing Officer at FirstClose since 2022, they collaborate with executive management to develop strategies and programs that enhance brand awareness and generate demand for Fintech offerings. Carol oversees various areas, including branding, corporate communications, product launches, web, social media, public relations, customer loyalty, creative services, and events.

Before joining FirstClose, Carol worked at ICE Mortgage Technology in 2022 as a Product Marketing professional. Prior to that, they served as the Chief Marketing Officer at ClosingCorp from 2014 to 2022. In this role, they collaborated closely with senior executives to drive the company's go-to-market strategy and create awareness and demand for its products. Carol was also responsible for client development and management, as well as maintaining relationships with agency partners and project contractors.

From 2010 to 2014, Carol held multiple positions at CoreLogic, including Senior Director of Product & Solutions Marketing. In this role, they focused on marketing mortgage origination and servicing solutions, as well as managing emerging markets. Carol also served as the Director of Enterprise Brand Management from 2010 to 2013, where they positioned the CoreLogic brand in the market and executed the long-term brand strategy.

Prior to joining CoreLogic, Carol held various marketing roles at First American Real Estate Solutions, Scantron, American Isuzu Motors, Inc. - Kogei America, Coldwell Banker Real Estate Corporation, and Century 21 International Headquarters.

Overall, Carol Crawford brings a wealth of experience in marketing, strategic planning, brand management, and client development to their roles, with a focus on the financial and real estate industries.

Carol Crawford has attended California State University, Fullerton and the University of Phoenix, but there is no information regarding the specific years of their attendance or the degrees or fields of study pursued during these times.

Links

Previous companies

Century 21 logo
CoreLogic logo
ClosingCorp logo
Coldwell Banker logo

Timeline

  • Chief Marketing Officer

    October, 2022 - present

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