David Landau

David Landau has accumulated extensive experience in the field of marketing and growth strategies. David has held various leadership roles in renowned companies, including Firstleaf, The Clorox Company, Roku Inc., Betterment, Citi, Empire State Development, CadenceQuest Inc., and Corporate Executive Board.

In their most recent position as VP, Acquisition Marketing at Firstleaf, David has contributed to the company's growth and success. Prior to that, they served as the Head of Growth, Direct-to-Consumer Marketing at The Clorox Company, where they played a crucial role in scaling the direct-to-consumer business for multiple brands.

During their tenure at Roku Inc. as the Head of Media Performance and Ad Optimization, David led a team responsible for optimizing performance-based acquisition campaigns and introduced a successful CPA-based media buying model.

As the Director of Acquisition Marketing at Betterment, David built and led a performance marketing team, resulting in significant growth in customer acquisition and the opening of new acquisition channels.

David also demonstrated their expertise in digital marketing and strategy during their time at Citi, where they held multiple positions, including Head of Digital Marketing and VP of Digital Marketing. David successfully transitioned credit card marketing to responsive design and improved targeting through data-driven strategies.

Before joining Citi, David worked as the Senior Director of Marketing Strategy and Analytics at Empire State Development, overseeing omni-channel brand marketing and operations for the I LOVE NEW YORK tourism campaign. David also gained valuable experience as a Senior Marketing Manager at CadenceQuest, Inc., where they developed marketing strategies for customer analytics software start-ups.

Early in their career, David served as a Senior Consultant in marketing strategy at Corporate Executive Board, where they worked with numerous global B2C marketing companies, sharing best practices in digital marketing and media optimization.

Overall, David Landau's work experience showcases their proficiency in acquisition marketing, growth strategies, digital marketing, and team leadership.

David Landau completed their high school education at East Brunswick High School. David went on to obtain a Bachelor of Science in International Politics from Georgetown University, graduating in 2003. After that, they pursued a Master of Philosophy in European Politics and Society from the University of Oxford, which they completed in 2005.