Atara Bernstein

Atara Bernstein is an experienced marketing professional and entrepreneur with a diverse background in brand development and community-driven initiatives. Currently serving as an Angel Investor at Fishwife since February 2021, Atara previously held the position of Head of Marketing at South 40 Snacks, where marketing strategies were developed that doubled company revenue from $4M to $8M. As Co-Founder and COO of Pineapple Collaborative, Atara scaled the brand to $1M in revenue and cultivated a community of over 100,000 enthusiasts through innovative marketing strategies. At sweetgreen, the role involved managing the Sweetgreen in Schools program, impacting over 6,000 students by delivering nutrition education and fostering partnerships with local organizations to enhance the program's outreach. Atara holds a degree in Environmental Science and Policy from the University of Maryland and an Associate of Arts and Sciences degree in Photography from the Fashion Institute of Technology.