Samuel Urquijo

Samuel Urquijo is an accomplished professional with extensive experience in technology, business innovation, and artificial intelligence. Currently serving as the Director of Artificial Intelligence at FitBank since September 2024, Samuel previously held the position of CEO and Co-Founder at Keybe, a B2B SaaS platform designed to enhance sales rep performance through data integration and generative AI. Samuel also co-founded Bambinos, providing services for mothers with infants, and nipu, an AI-based virtual mentor for tech-related studies. In academia, Samuel has contributed as a teacher of technological innovation for MBA students at Fundación Universitaria Luis Amigo and as an innovation professor at Universidad Pontificia Bolivariana. Throughout a diverse career, Samuel has focused on driving innovation and utilizing technology to address real-world challenges, including serving as a key professional in Medellin's city data-driven strategy at Ruta N. Samuel holds a Master’s degree in Information and Communications Technologies, emphasizing Business Intelligence and Project Management from Universidad Pontificia Bolivariana.