Zsofi Paterson

Zsofi Paterson is the current General Manager of Loup at Fitness and Lifestyle Group. Prior to this, they were the Head of Business Development at Nine, a leading Australian free-to-air TV, print, digital publishing and video-on-demand media company (ASX200). Zsofi was responsible for developing and executing strategies to drive innovation and new business & revenue models across broadcast and digital via partnerships, product development, data and growth initiatives.

Some of the projects Zsofi led during their time at Nine include launching YourMoney, 9Saver and 9Podcasts; the Nine/Fairfax merger; and the sale of Fairfax Events.

Before their time at Nine, Zsofi was the Content Acquisition Manager at Vessel and the Director of Strategy at ROAR. Zsofi began their career as a lawyer, specializing in commercial litigation, at DLA Piper.

They are on a team with Rob Waldron - Chief Technology & Security Officer, Brooke Feros - Head of Financial Planning & Analysis, and Jessica Richardson - Chief People Officer. Zsofi Paterson reports to Greg Oliver, Chief Executive Officer and Managing Director.