Xinyi Zhu

Xinyi (Brenda) Zhu is an experienced professional in strategy and data analytics, currently serving as a Strategy Manager at FITURE since March 2021, where responsibilities include corporate strategy, content strategy, growth analysis, product analysis, consumer insights, and operation optimization. Previously, Xinyi held the position of Senior Data Science Associate at Wavemaker from April 2019 to February 2021, working with clients such as Adobe, Ecolab, Chevron, and Paramount Pictures, focusing on data integration, automation, reporting, and forecast analysis. Additional experience includes roles as a Data Analyst at Flight Centre Travel Group, a PR Assistant at CHANEL, a BD Assistant at CBN, and a Content Intern at 今日头条. Xinyi earned a Master’s Degree in Integrated Marketing Communications from Northwestern University and a Bachelor's degree in Journalism from the University of Wisconsin-Madison.