Five at Heart
Rich Morell is an experienced business leader currently serving as the Head of Growth at Five at Heart since October 2024. Prior to this role, Rich held the position of VP of Growth at lulafit, where expertise in wellness culture was showcased from August 2022 to October 2024. As Executive Vice President of Business Development at Equiem between September 2018 and August 2022, Rich contributed to creating community-driven spaces. Rich's entrepreneurial experience includes owning The House at Smoko from January 2011 to March 2020 and serving as Head of North America at Five at Heart from July 2014 to August 2018. Earlier career highlights include roles at Equiem in Australia and Inlink Media as Director of Business Development. Rich holds a Bachelor's Degree in Marketing and Human Resource Management from Swinburne University of Technology and participated in The Executive Connection program. Rich's educational background also includes attending Melbourne Grammar School.
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Five at Heart
Our Vision is to be a recognised and trusted leader in delivering & servicing spaces that inspire, motivate, and enhance the quality of everyday journeys. Our mission is to create thoughtfully designed spaces that optimise and elevate the 'Moments of Transition' in daily life, ensuring every interaction is impactful and purposeful. What We Do: Design Spaces | We create bike, change room and work/learn/play transition spaces that look great and work well. We can provide project specific advice, develop layouts and provide resources to meet your brief, user requirements and industry standards. Deliver Products & Services | We have a select range of products and services for these spaces that are designed to be visually appealing, reliable, easy to use and sustainable.