Dustin Laney

Dustin Laney is an accomplished professional with extensive experience in strategy and implementation within the retail and consumer goods sectors. Currently serving as Senior Manager of Enterprise Strategy and Implementation at Five Below since August 2021, Dustin has successfully led cross-functional digital transformation initiatives. Previous roles include Manager of Consumer Intelligence & Strategy at Nike, where a 20% increase in operational efficiency was achieved, and Manager of Marketplace Strategy at Converse, focused on strategic planning and market share growth. Dustin's career began as a Market Analyst at Renfro Corporation following an MBA from East Carolina University, and includes various roles that have built a strong foundation in business strategy and analytics.