Karen Woods

Karen Woods is currently the Vice President of Operations at Fizziology. Prior to this, they were the Director of International Accounts for the company from August 2015 to December 2017. In this role, they oversaw the international research department, including business development, marketing strategy development, data analytics and reporting. Karen also uncovered actionable information to shape marketing strategies in Asian Pacific, European and Latin American markets. Additionally, they managed daily operations for the company division including client relationships, sales, research and data analysis, report creation, budgets, project billings and team building.

Before joining Fizziology, Karen was an Advertising Account Manager at Bradley and Montgomery from February 2012 to July 2015. In this role, they managed commercial and digital campaigns for a home improvement services client with $80 million in media spend. Karen was also part of the creative development team and led the client management team, which included on-set and studio management. Additionally, they managed budgets and project scope for all deliverables.

Karen Woods attended Indiana University - Kelley School of Business, where they majored in business with a focus in marketing. After graduation, they began their career in marketing for a business.

Karen Woods reports to Ben Carlson, Co-Founder, Co-President. Some of their coworkers include Kimberly Gerhart - Senior Director, Lifestyle Brands, Logan Dodd-frigo - Senior Director, Entertainment, and Spencer Markowski - Vice President, Emerging Technologies.