Ana Serrano

Ana Serrano is a skilled Digital Analytics Consultant at Flat 101 since March 2021, specializing in enhancing web experience and usability, as well as optimizing conversion funnels. Previously, Ana worked at Proximity Madrid from October 2019 to October 2020, focusing on generating reports, user behavior analysis, campaign performance, and data extraction, along with defining KPIs. Ana's career began at Natoural Group, where responsibilities included online strategy implementation and web development. Ana holds a degree in Marketing from Universidad de Murcia and has furthered expertise in Web Analytics and leadership through programs at KSchool and thePower.