Anita de Hart

Anita de Hart is a seasoned professional with extensive experience in digital innovation, retail, and strategy. Currently serving as the CEO of Fleurop Interflora Nederland BV since October 2021, Anita also operates as the Owner of Vision for Result Consultancy en Interim since January 2004 and holds a position as Bestuurder at Bevrijdingspop Haarlem since September 2018. Previous roles include serving as a member of the Raad van Commissarissen at Coram from June 2021 to May 2023, Chief Commercial Officer at Holland & Barrett Benelux, and Global Digital Marketing Director at Philips, where notable projects included launching a health watch in multiple international markets. Additionally, Anita's background features leadership positions at Rituals, Intergamma, ANWB, and Thomas Cook Nederland, contributing to significant advancements in e-commerce, marketing, and strategic initiatives.