Íñigo Arroyo

Íñigo Arroyo is a seasoned marketing professional with extensive experience in brand development and digital transformation. Currently serving as the Senior Brand Marketing Manager at iryo since September 2024, Íñigo focuses on brand health tracking, advertising, corporate design, and customer experience insights. Previously, as the Senior Brand & Retail Marketing Manager at Flex Equipos de Descanso, leadership of an omnichannel project involved rebranding and launching over 200 stores in Spain and Portugal alongside a successful e-commerce platform. Earlier roles at Zamora Company encompassed Loyalty Manager and Brand Manager, highlighting strategic leadership in B2B initiatives and e-commerce marketing. Education includes a Diploma in Digital Marketing Strategy from The Valley Business & Tech School and degrees in Journalism, Advertising, and Public Relations from multiple universities.