Karen van Warmerdam

Karen van Warmerdam has a diverse and extensive work experience in product marketing and management. Karen currently works at Flexential as a Product Marketing Manager. Prior to that, they worked at Sopheon for five years as a Senior Product Marketing Manager, where they were responsible for creating messaging, defining value, supporting sales teams, and researching markets. Karen was also involved in product development and launch, producing sales enablement materials and presentations.

Before Sopheon, Karen worked at Hewlett-Packard for several roles. From 2013 to 2015, they served as a Global Product Marketing Manager & Senior Product Manager, overseeing worldwide product marketing and product management for the enterprise product line. Karen'sresponsibilities included product lifecycle management, acting as a product evangelist, and conducting business planning and analysis. Karen also played a key role in the global launch of a new platform in 2014.

From 2008 to 2013, Karen held the position of Product Marketing Manager EMEA at Hewlett-Packard, where they were responsible for product marketing and management in the Europe, Middle East, and Africa region. Karen successfully generated consistent revenue and market share growth, led product introductions, managed market development funds, implemented pricing strategies, and executed multiple product launches. Karen also supported sales teams and created an EMEA-wide pre-sales product experts group. Additionally, Karen managed regional training initiatives for HP sales teams, consulting, and channel partners.

Karen van Warmerdam earned a Bachelor's Degree from Central College, although the specific field of study is unknown. From 2007 to 2021, they attended the International Coach Federation and obtained certification as an ICF Certified Coach. In addition to their education, Karen also holds additional certifications, including "Design Thinking: From Insights to Viability" from Stanford GSB Executive Education, obtained in March 2022, and "International Coach Federation, Certified Coach" from the International Coach Federation.