Roy Ritthaler

Roy is responsible for defining the strategy and overseeing the development of Flexera’s portfolio of solutions, and for shaping Flexera’s relationship with prospective and current customers, and is the General Manager of our Flexera division. An experienced product and marketing leader who is both analytical and creative, Roy has led high-achieving engineering, strategy and go-to-market teams.

Roy’s passion lies in delivering long-term value and helping customers succeed with the solutions they buy and deploy. He’s instinctively collaborative and adept at making connections and building bridges across an organization.

Prior to joining Flexera, Roy was Vice President of Go To Market for Cloud Management at VMware. Before that, he was with Hewlett-Packard and MicroFocus as the head of product marketing for its IT operations software business, which spanned the cloud, data center and IT.

Roy began his career as an electrical engineer at IBM in Toronto after graduating from Canada’s McMaster University.